Using an Existing Brand Name to Introduce a Product That

question 253

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Cosmopolitan magazine introduced Cosmopolitan-branded yogurt,and it failed quickly.This innovation strategy is known as a

• A)radical invention
• B)product line extension
• C)disruptive innovation
• D)brand extension
• E)product deletion

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Definitions:

Difference-In-Differences

is an econometric technique used to estimate the effect of a specific intervention or treatment by comparing the changes in outcomes over time between a treatment group and a control group.

Usage Tax

A tax imposed on the use of goods or services, typically applied to regulate or discourage certain behaviors.

Average Number

A statistical measure representing the sum of values divided by the count of those values.

Usage Tax

is a tax imposed on the use or consumption of certain goods and services, different from a sales tax which is collected at the time of sale.