Which of the Products Listed Below Would Be the BEST

question 281

Multiple Choice

Which of the products listed below would be the BEST candidate for full-scale market testing?

• A)totally free checking account from Bank One
• B)household frequent flyer program from Delta Airlines
• C)mid-priced luxury sedan made in America by Mazda
• D)new iced coffee beverage from Starbucks
• E)slimmer iMac computer

---

Definitions:

Division Revenues

The income generated from the operations of a specific division within a larger corporation or organization.

Managers

Individuals responsible for planning, organizing, leading, and controlling resources to achieve organizational goals.

Parent Company

A corporation that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors.

Profit Centers

Divisions or departments within a business that are treated as separate entities for the purpose of financial reporting, with their own revenues and expenses.