Which of the Following Is a Criterion Used for Selecting

question 147

Multiple Choice

Which of the following is a criterion used for selecting a target segment?

• A)potential for increased profit
• B)similarity of needs of potential buyers within a segment
• C)cost of reaching the segment
• D)difference of needs of buyers among segments
• E)potential of a marketing action to reach a segment

---

Definitions:

Scarcity

The economic condition of having limited resources available to meet unlimited wants and needs.

Power-oriented Linguistic Style

A way of communicating that is designed to showcase authority, control, and dominance over the conversational flow and listeners.

Technical Jargon

Specialized language or terms used by experts in a particular field or industry, often hard to understand by outsiders.

Cross-cultural Relations

Interactions that occur between individuals or groups from different cultural backgrounds, focusing on understanding and respect.