To the Owner of a Wendy's Fast-Food Restaurant,the Information in Figure

question 126

Multiple Choice

To the owner of a Wendy's fast-food restaurant,the information in Figure 9-6 above suggests

• A)new menu items or promotional strategies may be needed to convert prospects into users.
• B)most of the respondents think of Wendy's as their primary fast food restaurant.
• C)McDonald's has fewer "exclusively loyal" customers than does Wendy's.
• D)Burger King is closing in on your market share.
• E)a need to devise a marketing program to change the minds of nonprospects.

---

Definitions:

Vertical Merger

A merger between companies in the same industry but at different stages of the production process, aiming at creating efficiencies or reducing costs.

Consolidation

The process of combining multiple accounts or businesses into a single entity, often for the purpose of simplifying financial statements or achieving operational efficiencies.

Holding Company

A company that owns other companies. A parent company.

Leveraged Buyout

A financial transaction where a company is acquired primarily with borrowed funds, often with the assets of the company being acquired used as collateral for the loans.