The Fourth Step in Segmenting and Targeting Markets That Link

question 48

Multiple Choice

The fourth step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

• A)group potential buyers into segments
• B)select target markets
• C)group products to be sold into categories
• D)develop a market-product grid and estimate size of the overall market
• E)take marketing actions to reach target markets

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Definitions:

Mnemonic Device

A tool that helps remember information by associating it with memorable phrases, patterns, or acronyms.

Mind Map

A diagram used to visually organize information, often branching out from a central concept.

History Test

An examination assessing one's knowledge on historical facts, figures, dates, and events.

Lecture

A formal presentation or speech delivered to an audience or class, mainly for educational purposes.