The Purpose of the Five Key Steps in Segmenting and Targeting

question 112

Multiple Choice

The purpose of the five key steps in segmenting and targeting markets is to

• A)identify competitors that provide similar products that satisfy a firm's customers' needs.
• B)provide guidance to reposition a firm's products.
• C)generate new products ideas for firms that are not growing in market share.
• D)link market needs of customers to the organization's marketing program.
• E)correlate directly to each of the five environmental forces.

---

Definitions:

Traumatic

Referring to experiences or events that are emotionally disturbing or distressing, capable of causing long-term psychological impact.

Bomb Blasts

Explosions resulting from bombs, which can cause widespread damage and loss of life.

Military Service

Service in the armed forces of a country, whether voluntary or compulsory.

Sexual Abuse

Any form of non-consensual sexual contact or behavior imposed upon an individual, causing harm or distress.