The Nielsen PRIZM Lifestyle Segmentation Is Based on the Belief

question 197

Multiple Choice

The Nielsen PRIZM lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as

• A)situational segmentation.
• B)socioeconomic segmentation.
• C)geographic segmentation.
• D)psychographic segmentation.
• E)behavioral segmentation.

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Definitions:

Variance

A statistic that measures the spread between numbers in a data set, indicating how far each number in the set is from the mean.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the members of a group differ from the mean value of the group.

Test Statistic

A value derived from sample data that is utilized to determine the rejection of the null hypothesis in statistical hypothesis testing.

Producer

An individual, company, or entity that creates or supplies goods or services.