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Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a "3") is three times the size of a small market (shown by a "1") .Similarly,assume a medium market (shown by a "2") is twice the size of a small market.The LARGEST potential market segment consists of
Heredity
The genetic transmission of characteristics from parents to offspring, influencing traits such as appearance, health, and behavior.
Generativity
A focus on shaping and leading the upcoming generation, typically demonstrated through roles like parenting, instructing, or mentoring.
Kinkeeper
A family member who takes on the responsibility for maintaining communication, traditions, and relationships among extended family members.
Fictive Kin
Non-blood relationships formed through personal ties and emotional connections, often treated with the same social significance as biological kinship.
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