A Rehabilitation Center Wants to Target Women in Their 20s

question 242

Multiple Choice

A rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident.In terms of the criteria used for selecting a target segment,this market would

• A)have no expected growth.
• B)not be compatible with the company's current resources.
• C)not be worth doing since its market size is very small.
• D)not be readily accessible to the firm's marketing programs.
• E)be relatively difficult to access.

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Definitions:

Strategic Marketing Process

A systematic approach to identifying and achieving long-term marketing goals through careful planning and execution.

Business Judgment Rule

The reluctance of the court to interfere with decisions of a board of directors.

Corporate Information

Data and details related to the operations, management, and financial status of a company.

Personal Benefit

An advantage or gain that accrues to an individual, often in a context where it might be considered ethically dubious or a conflict of interest.