When Conducting Marketing Research,why Would You Ask the Questions,"Did You

question 282

Multiple Choice

When conducting marketing research,why would you ask the questions,"Did you like the ending?" after the test screening of a movie?

• A)screen out people who simply want a free movie ticket
• B)change or clarify the ending of the movie
• C)determine the relationship between ticket prices and happy endings of movies
• D)identify people who frequently attend movies
• E)separate those aware of the movie ending from those who are not aware

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Definitions:

Marginal Benefit

The additional satisfaction or utility a consumer receives from consuming an additional unit of a good or service.

Marginal Cost

The financial outlay for making one more unit of a product or service.

Pollution Abatement

Measures and activities undertaken to reduce, control, or eliminate pollution from various sources in order to protect the environment.

Marginal Utility

The further gratification or value experienced by an individual upon consuming an extra unit of a particular good or service.