Which of the Following Statements Represents a Possible Measure of Success

question 219

Multiple Choice

Which of the following statements represents a possible measure of success in Step 1-define the problem of the five-step marketing research approach?

• A)You have three weeks and $10,000 to determine if it is going to be profitable to serve breakfast on weekdays or not.
• B)If three-year olds like this product,then it stands to reason that four-year olds will like it even more.
• C)Use mail questionnaires,not focus groups.
• D)Let's identify the most cost effective method of advertising.
• E)If the test subject eats most or all of the sample during the taste test,it will be assumed that he or she likes it.

---

Definitions:

Life Review

Robert Butler’s term suggesting a reverence for what once was and for a time for judgment. It includes looking back over an individual’s life and perhaps tracing back her or his steps in earlier years, a review of one’s life, as death draws near, and is a therapeutic technique to help older adults.

Geriatrician

A medical doctor specializing in the care and treatment of older adults, focusing on health issues and diseases prevalent in the elderly.

Robert Butler

A psychiatrist known for his work on aging and mental health, including the concept of life review and founding the National Institute on Aging.

Open Communication

An interaction style that encourages transparent, honest, and straightforward exchange of information and feelings.