In an Attempt to Sell More Soft Drinks and Popcorn,a

question 28

Multiple Choice

In an attempt to sell more soft drinks and popcorn,a movie theater owner embedded brief messages during movie trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of them,urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to go to the snack lobby and purchase these products.Research has shown what about such messages?

• A)Selective perception overrides advertising messages.
• B)Selective exposure is difficult for marketers to surmount.
• C)Subliminal messages have limited effects on behavior.
• D)Subliminal perception enables marketers to motivate consumers to take an action.
• E)Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater.

---

Definitions:

Nonprofit Marketers

Marketing professionals who specialize in promoting nonprofit organizations, focusing on fundraising, awareness campaigns, and volunteer recruitment.

Social Media Tools

Digital platforms and technologies used for sharing content, engaging with audiences, and marketing, including networks like Facebook, Twitter, and Instagram.

Private Label Brand

A product manufactured by one company for sale under another company's brand, typically a retailer's brand, to offer exclusive products.

Store's Brand Name

The unique name given to a product line or brand that is owned and sold by a particular retail store, differing from manufacturer brands.