In an Attempt to Sell More Soft Drinks and Popcorn,a

question 28

Multiple Choice

In an attempt to sell more soft drinks and popcorn,a movie theater owner embedded brief messages during movie trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of them,urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to go to the snack lobby and purchase these products.Research has shown what about such messages?

• A)Selective perception overrides advertising messages.
• B)Selective exposure is difficult for marketers to surmount.
• C)Subliminal messages have limited effects on behavior.
• D)Subliminal perception enables marketers to motivate consumers to take an action.
• E)Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater.

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Definitions:

Inferior Good

A type of good for which demand decreases as the income of individuals increases, opposite to normal goods.

Normal Good

A good for which demand increases when income increases, and falls when income decreases but price remains constant, showing a direct relationship between income and demand.

Income Elasticity

A measure of how much the demand for a good or service changes in response to a change in consumers' income levels.

Normal Good

A good for which demand increases as consumer income rises, and decreases as consumer income falls.