A Favorable Attitude Toward and Consistent Purchase of a Single

question 302

Multiple Choice

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

• A)stimulus generalization.
• B)attitudinal discrimination.
• C)brand loyalty.
• D)behavioral loyalty.
• E)consumer allegiance.

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Definitions:

Constraints

Restrictions or limitations that affect the course of a project or plan.

IS Environment

The collection of hardware, software, network, and data resources that provide the infrastructure for an organization's information system.

IT Strategic Plan

A comprehensive outline that directs an organization’s IT endeavors, aligning technology initiatives with business goals and objectives for future growth and efficiency.

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Refers to the materials, tools, and personnel required for the development, implementation, and maintenance of information systems.