Which of the Following Statements About the VALS Framework Is

question 19

Multiple Choice

Which of the following statements about the VALS framework is FALSE?

• A)Consumers are inspired by one of three primary motivations-ideals,achievement,and self-expression-that give meaning to their self or the world and govern their activities.
• B)Consumers are motivated to buy products and services and seek experiences that give shape,substance,and satisfaction to their lives.
• C)The VALS framework seeks to explain why and how consumers make purchase decisions.
• D)The VALS framework identifies eight consumer segments.
• E)A consumer's gender and age have a direct effect on placement within a VALS consumer segment.

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Definitions:

Key Aspects

The most important, critical, or essential parts or features of something.

E-commerce

The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.

Social Commerce

The delivery of electronic commerce activities and transactions through social computing.

Social Networking World

The digital ecosystem comprised of websites and applications that enable users to create and share content or participate in social networking.