Which of the Following Statements About the VALS Framework Is

question 19

Multiple Choice

Which of the following statements about the VALS framework is FALSE?

• A)Consumers are inspired by one of three primary motivations-ideals,achievement,and self-expression-that give meaning to their self or the world and govern their activities.
• B)Consumers are motivated to buy products and services and seek experiences that give shape,substance,and satisfaction to their lives.
• C)The VALS framework seeks to explain why and how consumers make purchase decisions.
• D)The VALS framework identifies eight consumer segments.
• E)A consumer's gender and age have a direct effect on placement within a VALS consumer segment.

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Definitions:

Domestic Producers

Companies that manufacture or produce goods and services within a country's borders.

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, affecting economies, cultures, and politics.

Financialization

The growing significance of financial sectors, financial motivations, financial organizations, and financial leaders in managing the economy and its regulatory bodies.

Economic Integration

The process by which countries reduce trade barriers and coordinate their economic policies to increase trade and investment between them.