In the VALS Framework,consumers Who Are Looking for Products and Services

question 74

Multiple Choice

In the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

• A)ideals-motivated group.
• B)rewards-and-success-motivated group.
• C)self-expression-motivated group.
• D)achievement-motivated group.
• E)high-and-low-resource group.

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Definitions:

Authority

The legitimate power or right granted to an individual or entity to make decisions, give orders, and enforce obedience.

Executive Marketing Officer

A top-level executive responsible for the overall marketing strategies and efforts of an organization.

Marketing Evaluation

The process of assessing the effectiveness and impact of marketing strategies and activities.

Planned Goals

Targets or objectives that are determined in advance and towards which efforts are directed in a conscious and deliberate manner.