In the VALS Framework,consumers Who Are Looking for Products and Services

question 74

Multiple Choice

In the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

• A)ideals-motivated group.
• B)rewards-and-success-motivated group.
• C)self-expression-motivated group.
• D)achievement-motivated group.
• E)high-and-low-resource group.

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Definitions:

Influence Events

Events or occurrences that have the power to impact decisions, behaviors, or the outcome of a situation significantly.

Prescriptive Contingency

A management approach that suggests specific actions to be taken in certain situations, based on the contingent nature of the environment.

Descriptive Contingency

This refers to the assertion that there is no one universally applicable set of management principles (by structure or strategy), but that it depends on various external and internal constraints.

Descriptive Theories

Theories that explain and understand phenomena by describing patterns, behaviors, and relationships.