Marketers Have Developed Generational Marketing Programs Because

question 211

Multiple Choice

Marketers have developed generational marketing programs because

• A)grandparents are moving into their children's' homes as a result of the recent economic downturn,so it is easier for marketers to reach them.
• B)it is better to find one market niche and stay with it rather than to cross-generational lines.
• C)it doesn't really matter when people are born;what really matters is what they buy.
• D)members of each generation are distinctive in their attitudes and consumer behavior.
• E)even though people are labeled as being part of a generational cohort,it doesn't mean that they will have different buyer attitudes and behaviors as other cohorts.

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Definitions:

Unethical Sales Behaviour

Practices in sales that are deceptive, dishonest, or otherwise violate moral principles.

Ethical Misconduct

Behaviors or actions by individuals or organizations that violate moral or professional ethics standards.

Abusive Behaviour

Actions that intentionally cause harm or distress to another person, often used in the context of relationships or workplaces.

Bounded Ethicality

The concept that cognitive biases and organizational pressures lead individuals to engage in actions that are unethical without fully realizing their wrongdoing.