Which of the Following Statements About the Marketing Concept Era

question 153

Multiple Choice

Which of the following statements about the marketing concept era is MOST ACCURATE?

• A)The marketing concept era can trace its roots to early Greek culture.
• B)During the marketing concept era,companies tried to satisfy the needs of consumers while also achieving their goals.
• C)During the marketing concept era,companies began to implement the idea of a marketing program.
• D)During the marketing concept era,companies believed you could produce as much as you wanted because the product would sell itself.
• E)All U.S.firms are now operating with a marketing concept era philosophy.

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Definitions:

Health Insurance

A type of insurance coverage that pays for medical and surgical expenses incurred by the insured.

Health Maintenance Organizations

Organizations that provide or arrange managed care for health insurance, self-funded health care benefit plans, or individuals.

Fee-For-Service System

A payment model where services are unbundled and paid for separately, often used in the healthcare sector.

Preferred Provider Organizations

A managed care organization of medical doctors, hospitals, and other health care providers who have agreed with an insurer or a third-party administrator to provide health care at reduced rates to the insurer's or administrator's clients.