Which of the Following Statements About the Marketing Concept Era

question 153

Multiple Choice

Which of the following statements about the marketing concept era is MOST ACCURATE?

• A)The marketing concept era can trace its roots to early Greek culture.
• B)During the marketing concept era,companies tried to satisfy the needs of consumers while also achieving their goals.
• C)During the marketing concept era,companies began to implement the idea of a marketing program.
• D)During the marketing concept era,companies believed you could produce as much as you wanted because the product would sell itself.
• E)All U.S.firms are now operating with a marketing concept era philosophy.

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Definitions:

High-context Culture

A communication style where much of the message is conveyed through implicit elements such as body language, tone of voice, and context, rather than explicit words.

Edward Hall

An anthropologist known for his pioneering work in the study of proxemics and cross-cultural communication.

Anthropologist

A social scientist specializing in the study of human societies, cultures, and their development.

High-context Culture

A culture in which communication relies heavily on the underlying context and nonverbal cues rather than explicitly stated words.