Part of the Growth Strategy for Yum! Brands,the Parent Company

question 271

Multiple Choice

Part of the growth strategy for Yum! Brands,the parent company of KFC,Pizza Hut,and Taco Bell,is expansion of its fast food businesses into new markets,such as China,Russia,and India.This type of expansion would be a __________ strategy.

• A)product development
• B)market penetration
• C)diversification
• D)market development
• E)market saturation

---

Definitions:

Transmitted Data

Information that has been sent from one place to another through a digital or analog method.

Nonverbal Symbols

Forms of communication without the use of words, such as gestures, facial expressions, and body language, that convey meanings or messages.

Media Richness

The degree to which a communication medium is capable of effectively conveying complex information in a clear and comprehensible manner.

Transmit Cues

The process of sending non-verbal signals or messages through behavior or expressions to communicate.