Business Portfolio Analysis Refers to

question 344

Multiple Choice

Business portfolio analysis refers to

• A)a tool that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
• B)a technique that managers use to graphically track their firm's strategic business units (SBUs)as though they were a single expense in order to identify cost-cutting measures.
• C)a technique that managers use to quantify performance measures and growth targets to analyze their firm's strategic business units (SBUs)as though they were a collection of separate investments.
• D)an analysis that uses percentage points of market share as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm.
• E)a tool that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

External Environmental Changes

Alterations in the external factors such as economic conditions, societal trends, or regulatory landscape that can impact an organization's operations.

Corporate Culture

The shared values, beliefs, attitudes, and practices that characterize an organization and guide its members’ behavior.

Buyers' Reservations

The highest price a consumer is willing to pay for a good or service, or the conditions under which a consumer will choose not to complete a purchase.

Service Quality

The assessment of how well a delivered service conforms to the expectations of the customer.