The Purpose of Business Portfolio Analysis Is to

question 57

Multiple Choice

The purpose of business portfolio analysis is to

• A)add or delete product line and brand extensions.
• B)search for growth opportunities from among current and new markets as well as current and new products.
• C)alter a product's characteristic,such as its quality,performance,or appearance,to increase its value to customers and increase sales.
• D)determine the appeal of each SBU or offering and then determine the amount of cash each should receive.
• E)seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

UCC

The Uniform Commercial Code, a comprehensive set of laws governing commercial transactions in the United States.

Prohibits Assignments

A clause within contracts that restricts or forbids the transfer of rights, responsibilities, or interests from one party to another without prior approval.

Partial Assignment

The transfer of a portion of one’s interest in a contract, deed, or benefit to another party.

Assignment of Rights

The transfer of rights held by one party to another party.