Points of Difference Refer to

question 192

Multiple Choice

Points of difference refer to

• A) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
• B) the cluster of benefits that an organization promises customers to satisfy their needs.
• C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
• D) those characteristics of a product that make it superior to competitive substitutes.
• E) the use of percentage points of market share to allocate marketing resources effectively for different product lines within the same firm.

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Definitions:

Cash Cow

A product, service, or business unit that generates a steady flow of profits with minimal investment.

Star

In the context of the Boston Consulting Group matrix, refers to a product or business unit with a high market growth rate and high market share, suggesting high potential.

Dog

A domesticated carnivorous mammal, Canis lupus familiaris, known for its loyalty and companionship as a pet.

Question Mark

In the context of the Boston Consulting Group matrix, products or business units with low market share in fast-growing markets.