Points of Difference Refer to

question 192

Multiple Choice

Points of difference refer to

• A) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
• B) the cluster of benefits that an organization promises customers to satisfy their needs.
• C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
• D) those characteristics of a product that make it superior to competitive substitutes.
• E) the use of percentage points of market share to allocate marketing resources effectively for different product lines within the same firm.

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Definitions:

Conditioning

The process of learning associations between environmental events and behavioral responses, crucial in behaviorist theories of learning.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, often driven by needs, desires, and goals.

Law of Effect

A psychological principle stating that behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are less likely to be repeated.

Skinner

B.F. Skinner, an American psychologist and behaviorist, well-known for his work in operant conditioning and behavior analysis.