The Marketing Manager Looks for Two Kinds of Deviations, Each

question 298

Multiple Choice

The marketing manager looks for two kinds of deviations, each triggering a different kind of action: (1) actual results fall short of goals and (2)

• A)deviations that result from major shifts in customer needs.
• B)actual results exceed goals.
• C)there are no deviations but there should be.
• D)deviations that result from executive mandates.
• E)deviations that are blamed on insufficient marketing support (personnel or funding).

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Definitions:

Networking Meeting

An event or gathering designed to facilitate the exchange of information and the establishment of professional connections among participants.

Networking Goals

Objectives aimed at building and maintaining professional relationships or connections for career development or business opportunities.

Business Card

A small card with a person's name, professional title, company, and contact information, used for networking purposes.

Networking Activities

Actions or initiatives designed to build, maintain, and utilize professional or social connections for career development or business opportunities.