Market Segments Refer to

question 277

Multiple Choice

Market segments refer to

• A)the relatively heterogeneous groups of prospective buyers that result from the market segmentation process.
• B)all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future.
• C)the smallest number of buyers that have similar needs but do not react similarly in a buying situation.
• D)the relatively homogenous groups of prospective buyers that (1)have common needs and (2)will respond similarly to a marketing action.
• E)all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so.

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Definitions:

Fundamental Attribution Error

Overestimates internal factors and underestimates external factors as influences on someone’s behaviour.

Self-Serving Bias

Self-serving bias explains personal success by internal causes and personal failures by external causes.

Performance Appraisal

Is the process of formally evaluating performance and providing feedback to a job holder.

Conflict Resolution

The removal of the substantial and/or emotional reasons for a conflict.