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Explain How a Business Can Use the Occasionalization Segmentation Approach

question 33

Essay

Explain how a business can use the occasionalization segmentation approach to attract, satisfy, and keep customers. Provide an example.


Definitions:

Ethical Reasoning

The process of evaluating what is morally right or wrong in a given situation, often guiding decision-making and behavior.

Organizational Culture

The set of shared values, beliefs, standards, and practices that characterizes an organization and guides its employees' behaviors.

Shared Beliefs

Common values or perceptions held by members of a group, team, or organization that influence their behaviors and decision-making.

Behaviour Guide

A framework or set of instructions aimed at shaping or modifying human actions.

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