After an Assessment of Needs,a Marketing Manager Must Translate Ideas

question 175

Multiple Choice

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

• A)marketing strategy.
• B)macromarketing agenda.
• C)micromarketing agenda.
• D)marketing program.
• E)marketing concept.

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Definitions:

In-store Advertisements

Marketing and promotional displays located within a retail environment, aimed at influencing customer purchase decisions on the spot.

Cultural Influences

Factors stemming from the culture in which an individual has been raised or operates, affecting their values, behaviors, and preferences.

Reference Groups

Social groups that individuals use as a standard for evaluating their own behavior, attitudes, and values.

External Social Environment

The external factors in society that influence an organization's operation, including cultural, demographic, and social aspects.