Which of the Following Statements About 3M's Marketing Program for Post-It^®

question 264

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it^® Flag Highlighters is MOST ACCURATE?

• A)In his first attempt,David Windorski,a 3M inventor,designed the Post-it^® Flag Highlighter in exactly the right way to appeal to its target market.
• B)Paralegals were initially the intended target market for the Post-it^® Flag Highlighter.
• C)David Windorski,a 3M inventor,also developed the Post-it^® Flag Pen for the office worker segment.
• D)The Post-it^® Flag Highlighter was not successful and was deleted from the Post-it^® Flag product line.
• E)In his development of the Post-it^® Flag Highlighter,David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "WOW" factor.

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Definitions:

Moderate Changes

Alterations or adjustments that are neither minor nor major, but fall in the middle range in terms of their impact or intensity.

Labour Costs

are the expenses incurred by employers for the work done by employees, including wages, benefits, and taxes related to employment.

Kiln

A furnace or oven for burning, baking, or drying, especially one for calcining lime or firing pottery.