The Marketing Program Section of a Marketing Plan Consists of

question 83

Multiple Choice

The Marketing Program section of a marketing plan consists of

• A)the four marketing mix elements.
• B)the five environmental forces.
• C)the financial forecasts for the industry and the company itself.
• D)the target market identification and market segment selection.
• E)the specific steps that will be taken to implement the plan.

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Definitions:

Embryonic Period

A crucial stage of human development that occurs in the first 8 weeks after fertilization, during which vital organs and structures begin to form.

Conception

The process of a sperm fertilizing an ovum, resulting in the beginning of a pregnancy.

Age Of Viability

The age at which the fetus may survive if born prematurely; begins about 22 weeks after conception.

Neonatal Nurse

A nurse specializing in the care of newborn babies, particularly the ill or premature, during the first month of life.