What Positive Impacts Does a High Level of Customer Satisfaction

question 66

Essay

What positive impacts does a high level of customer satisfaction have on a firm?

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Definitions:

Consumer Bias

The predispositions or subjective preferences that influence a consumer's purchasing behavior, often leading to irrational or suboptimal decision-making.

Inflation

The rate at which the general level of prices for goods and services is rising, eroding purchasing power.

Environmental Scanning

is a process that systematically surveys and interprets relevant data to identify external opportunities and threats that could influence future decisions and strategies.

Direct Competition

Companies or products that offer the same or very similar goods or services to the same customer or market base.