When Greystone Property Management's Senior Managers Developed a Deep Understanding

question 38

Multiple Choice

When Greystone Property Management's senior managers developed a deep understanding of customers, they demonstrated to the rest of the organization that customer focus is

• A) a senior management function.
• B) a research function.
• C) a marketing function.
• D) a key priority.
• E) part of the company's future-oriented planning.

---

Definitions:

Groundbreaking

Characterized by originality or innovation, leading to new discoveries, developments, or significant changes.

Process

A series of actions or steps taken in order to achieve a particular end.

Cause Marketing

A marketing strategy where businesses and charities form a partnership to market an image, product, or service for mutual benefit.

Fund-raising Partnership

A collaboration between entities to raise monetary resources for a mutual or specific cause.