With Changing Customer Needs and Market Conditions, Channel Strategies Have

question 40

Multiple Choice

With changing customer needs and market conditions, channel strategies have to

• A) be driven by costs.
• B) add additional channels.
• C) have buy-in from the sales force.
• D) remain unchanged over time.
• E) evolve.

Explain the commerce element of the 7Cs of online marketing framework.

Understand the importance of engaging customers in the context of the 4E framework of social media marketing.

Identify and evaluate forms of social media for exciting customers.

Master the 4E framework for social media and the most effective social and mobile media tools for each element.

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Definitions:

Sales Revenue

The income generated from the sale of goods or services before any costs or expenses are deducted.

Performance Evaluations

Systematic assessments of an employee's job performance, usually including discussions about strengths and areas for improvement.

Organizational Politics

Organizational politics involves the use of power, influence, and networking within an organization to achieve personal or group objectives, sometimes at the expense of others or the organization's goals.

Criterion Contamination

The inclusion of factors irrelevant to job performance in the evaluation process, which can skew performance appraisals.