Which of the Following Strategies Should Be Adopted by Marketers

question 91

Multiple Choice

Which of the following strategies should be adopted by marketers during a recession?

• A) increase investment on marketing existing products
• B) focus on expanding the customer base and not on the retention of existing customers
• C) focus primarily on price reductions and discounts
• D) concentrate on communicating the brand value and product quality to consumers
• E) stick to the budget allocations adopted during the preceding years

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Definitions:

MCC

Motor Control Center - a centralized assembly of electric motor controls in a compact and structured form.

CML

Critical Material List - a document specifying all materials essential for a manufacturing process, including their standards, grades, and quantities.

Minimum Amount of Material

A concept in manufacturing and design that aims to utilize the least amount of material necessary for functionality, reducing waste and cost.

Symbol

A visual representation or sign that stands for its object by convention, association, or resemblance, commonly used in technical diagrams to represent standard components or functions.