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A Marketer Is Interested in Segmenting a Business Market on ________

question 110

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.


Definitions:

Secondary Emotion

An emotional reaction that is a response to a primary emotion; for example, feeling shame (secondary) as a result of feeling fear (primary).

Primary Emotion

Primary emotion refers to basic feelings that are hardwired into humans due to evolutionary programming, such as happiness, sadness, fear, and disgust, and are universally experienced across cultures.

School Dance

A social gathering or event organized by a school where students come together to dance and interact in a semi-formal or informal setting.

Intrinsic Motivation

The drive to engage in an activity for its own sake, due to the internal satisfaction and pleasure it brings, rather than for some separable outcome or reward.

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