A ________ Is an Organized Collection of Comprehensive Information About

question 3

Multiple Choice

A ________ is an organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for lead generation, lead qualification, sale of a product or service, or maintenance of customer relationships.

• A) customer database
• B) customer mailing list
• C) customer-performance scorecard
• D) customer profitability analysis
• E) customer-value hierarchy

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Definitions:

Scope Creep

Adding functions to an information system after the project has begun.

Project Initiation

The phase in which a project is formally started, its scope defined, and stakeholders committed.

Functions Addition

The process of incorporating new capabilities or functionalities into an existing system or software.

Conversion Expense

Costs associated with converting raw materials or inputs into finished products, including labor, machine time, and other processing expenses.