Examlex
What are the elements of the marketing communications mix?
Lobbyists
Individuals or organizations that attempt to influence governmental policies and decisions in favor of a specific cause or interest they represent.
Bundled Choice
Offering multiple products or services together as a single combined package, often at a reduced price compared to purchasing each item separately.
Pork-Barrel Politics
Pork-barrel politics involve government spending for localized projects secured solely or primarily to bring money to a representative's district; often criticized when it is done to gain favor with local voters.
Public Good
A service or product given to every member of a society for free, by either the government or a non-profit organization or individual.
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