Which Type of Research Would Be Most Appropriate If the Managers

question 5

Multiple Choice

Which type of research would be most appropriate if the managers of the Tide brand at Procter & Gamble wanted some ideas as to different ways Tide laundry detergent could be improved?

• A)quantitative research
• B)qualitative research
• C)pluralistic research
• D)focus group research
• E)idea-generation research

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Definitions:

Human Resources Manager

A professional responsible for overseeing all aspects of employee management, including recruiting, training, benefits, and compliance with labor laws.