The Objective of Institutional Advertisements Is to ________ Rather Than

question 19

Multiple Choice

The objective of institutional advertisements is to ________ rather than promote a specific product or service.

• A) generate support for nonprofit organizations
• B) increase frequency of purchase of new products
• C) tout the competitive advantages of one industry over another
• D) build goodwill or an image for an organization
• E) promote alternative uses for a product class

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Definitions:

Two-pedal Systems

A vehicle control system featuring only an accelerator and a brake pedal, eliminating the need for a manual clutch pedal.

UltraShift

An Eaton Fuller two-pedal automated transmission, introduced as a 10-speed ratio but planned for a broader range of ratio options in the near future.

Mercedes AGS

An Automated Gear Shift system developed by Mercedes-Benz for efficient transmission control in their vehicles.

DC Polarity

The direction of flow of direct current (DC) electricity, indicated by a positive (+) and a negative (-) terminal, which affects how electrical devices are connected.