Direct Marketing Has the Advantage of Being __________ to Match

question 237

Multiple Choice

Direct marketing has the advantage of being __________ to match the needs of specific target markets.

• A)priced
• B)uniform
• C)customized
• D)engaged
• E)integrated

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Definitions:

Dependable

Reliable and trustworthy; able to be counted on for consistent performance, support, or behavior over time.

Careful

Involves acting with thoughtfulness and caution, often to avoid mistakes or negative outcomes.

High-Mach

Personality traits characterized by manipulation and deceit as proposed in Machiavellianism theory.

Low-Mach

Refers to individuals who are not manipulative or deceitful and generally operate with honesty and integrity.