Product Modification Refers to a Marketing Strategy That

question 123

Multiple Choice

Product modification refers to a marketing strategy that

• A) alters a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and to increase sales.
• B) manages a product's life cycle to increase its use among existing customers, create new use situations, or find new customers.
• C) tries to find new customers and convince users who abandoned it to purchase again.
• D) drops the lowest producing market segment and replaces it with an entirely new one.
• E) combines the lowest producing market segment into others to achieve marketing economies of scale.

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Definitions:

Special Journal

A type of accounting journal that is used for recording and categorizing a specific type of transaction which occurs frequently.

General Journal

A primary accounting record used to record all types of transactions except for those related to specific tasks, such as sales or purchases, which have their own journals.

General Ledger Control Account

A General Ledger Control Account is a summary account that consolidates the total balances of all accounts in a subsidiary ledger, used to maintain integrity in financial reporting.

Subsidiary Ledger

A detailed ledger that contains the individual accounts with a common characteristic, supporting entries recorded in a general ledger.