New Balance Makes the Minimus Line of Shoes with a Vibram

question 126

Multiple Choice

New Balance makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush,smooth,and stable ride." And its Made in America,top of the line,990 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability,a stability-enhancing ABZORB midsole,and ENCAP to promote a healthy gait." This strategy is an example of

• A)mass customization.
• B)product segmentation.
• C)market segmentation.
• D)single chain marketing.
• E)market specific selection.

Calculate total costs, including both variable and fixed components, at different levels of production or sales volume.

Understand how costs behave within the relevant range and how to apply this understanding to cost management.

Assess the impact of different cost structures on financial reporting for a business.

Define and calculate the contribution margin and its importance in pricing and profit planning.

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Definitions:

Treasury Stock

Shares that were once part of the float and outstanding shares, but were bought back by the company, reducing the amount of stock on the open market.

Common Stock

A type of equity security that represents ownership in a corporation, with rights to vote on corporate matters and receive dividends.

Cash Dividends

Payments made by a company out of its profits to its shareholders, distributed as a fixed amount per share.