A Key to Effectively Positioning a Product or Brand Is

question 187

Multiple Choice

A key to effectively positioning a product or brand is discovering its perception in the minds of potential customers.To do this,companies take four steps: (1) __________; (2) discover how target customers rate competing products or brands with respect to these attributes; (3) discover where the company's product or brand is on these attributes in the minds of potential customers;and (4) reposition the company's product or brand in the minds of potential customers.

• A)decide whether to keep or delete the market segment that your product offering targets
• B)identify the competitors' brands that make up the consideration set
• C)identify the important attributes for the product or brand class
• D)create a marketing plan based on customers' perceptions
• E)identify market niches that were not previously selected during the market segmentation process

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Definitions:

Negative Selection

A process in immunology where self-reactive T or B cells are eliminated during development, preventing autoimmune diseases.

Positive Selection

A process in the immune system whereby cells that recognize a foreign antigen with high affinity are selectively proliferated.

Cold

A decrease in temperature, or a viral infection causing symptoms like runny nose, coughing, and sore throat.

Adaptive Immunity

A subsystem of the immune system that is characterized by the creation of antibodies and the establishment of memory cells, providing long-term immunity against pathogens.