Posting Digital Content on Brand Web Sites or on Social

question 68

Multiple Choice

Posting digital content on brand Web sites or on social media sites such as YouTube, Facebook, Vine, and others are forms of ________ marketing.

• A) corporate intranet
• B) online video
• C) viral blog
• D) media portal
• E) digital kiosk

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Definitions:

Respondent

A respondent refers to a person who answers or responds to a survey, questionnaire, or legal action.

Gatekeeper

An individual or entity that controls access to something, often used in the context of news and information, deciding what information will be distributed to the public.

Test Subject

An individual or entity used in an experiment or study to evaluate the effects of certain variables or treatments.

Sponsor

an individual or organization that supports an event, activity, person, or organization financially or through the provision of products or services.