Buzz and Viral Marketing Both Try to ______

question 61

Multiple Choice

Buzz and viral marketing both try to ______.

• A) use unethical methods to popularize a brand
• B) market products by providing free samples to customers
• C) create a splash in the marketplace to showcase a brand
• D) induce impulse sales by displaying products close to the pay counters
• E) market products to customers without their knowledge

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Definitions:

Positive View of Oneself

An individual's perception or attitude towards themselves that is favorable, characterized by self-confidence and self-respect.

Physiological Needs

Basic human necessities such as food, water, shelter, and warmth that must be satisfied for survival.

ERG Theory

A motivational theory developed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth, suggesting that individuals are motivated to satisfy these needs.

Clayton Alderfer

An American psychologist known for his expansion of Maslow's hierarchy of needs with the development of the ERG (Existence, Relatedness, Growth) theory.