If a Buying Center Is Most Influenced by Authority in the Business

question 24

Multiple Choice

If a buying center is most influenced by authority in the business buying process, it can be safely concluded that ________ factors have a major influence on its buying behavior.

• A) technological
• B) systemic
• C) interpersonal
• D) strategic
• E) economic

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Definitions:

Market Revolution

A period of rapid economic transformation in the United States during the 19th century, characterized by the expansion of capitalism and industrialization.

Interregional Trade

Trade that occurs between different regions within a country or across different countries, involving the exchange of goods and services.

Cincinnati

A city in the state of Ohio, United States, known for its rich history, cultural heritage, and as a major economic and social hub in the Midwest.

St. Louis

A major city in Missouri, United States, known for its significant historical events, cultural contributions, and landmarks such as the Gateway Arch.