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Marketers Publicize Inbound Toll-Free Numbers to Consumers in Television and Print

question 74

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Marketers publicize inbound toll-free numbers to consumers in television and print ads, direct mail, and catalogs. The benefit to sellers is that it presents an opportunity for consumers to order products and for the seller to build the relationship. A benefit to consumers is ________.


Definitions:

Public Goods

Goods that are non-excludable and non-rival in consumption, meaning they are available for everyone to consume regardless of who pays and one person's consumption does not reduce availability to others.

Reward Power

The ability of an individual to influence the behavior of others by offering or withholding incentives.

Positive Outcomes

Beneficial results or effects that stem from a particular action, strategy, or intervention.

Behaviour

The actions, reactions, and functioning of individuals or groups in different situations, influenced by internal and external factors.

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