Which of the Following Best Explains Why Public Relations Is

question 84

Multiple Choice

Which of the following best explains why public relations is often overlooked as a tool for supporting product marketing objectives?

• A) Public relations departments are typically large divisions within corporations.
• B) The time and costs associated with public relations prohibit its extensive use.
• C) Public relations specialists lack the skills necessary to work with marketing experts.
• D) Many public relations professionals see their jobs as communicating, not brand building.
• E) The public relations department handles stockholders and legislators but not employees.

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Definitions:

Bona Fide Occupational Qualification

An employment qualification that an employer can legally consider while making decisions about hiring and retaining employees, provided it is reasonably necessary to the normal operation of the particular business.

Hostile-Environment Sexual Harassment

Unwelcome sexual conduct that creates an intimidating, hostile, or offensive working environment.

Unwanted Discrimination

The unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or gender, that is not desired or solicited.

Executive Exemption

A classification in labor law that exempts certain executives from overtime pay and minimum wage requirements.