When Making a Customer Value Proposition, It's Okay to Set

question 69

True/False

When making a customer value proposition, it's okay to set the prospect's expectations too high relative to the value you can deliver.

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Definitions:

Term Structure

The relationship between interest rates (or yields) and different terms (or maturities) for debt securities.

Liquidity Premium

The additional return that investors require for holding securities with low liquidity, compensating them for the higher risk associated with difficulty in selling the asset quickly at its fair market value.

Term Structure

The relationship between interest rates or yields of different debt instruments, usually depicted by a yield curve showing various maturities.

Real Rate of Interest

The yield a investor foresees receiving, once inflation adjustments are made.