A Consumer Is More Likely to Complain When

question 33

Multiple Choice

A consumer is more likely to complain when:

• A) The individual's involvement with the product being purchased is low
• B) The level of ego involvement in the purchase is high
• C) He or she is the only one who experienced service failure
• D) The purchase is one that is made routinely
• E) Service failure costs less than $5.00

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Definitions:

Unbiased Evidence

Information or data that is objective, impartial, and not influenced by personal feelings or opinions, used in making decisions or conclusions.

Monetary Unit Assumption

The monetary unit assumption is an accounting principle that assumes business transactions and events can be measured and expressed in terms of money.

Express Transactions

Express transactions involve rapid financial or goods exchanges, emphasizing speed and efficiency in the completion of the transaction.

Business Entity Assumption

An accounting principle that treats a business as separate from its owner or any other business.