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From the customer's point of view, the most vivid impression of service occurs in the service _____ when the customer interacts with the service firm.
Genital Area
The part of the human body that includes the external reproductive organs.
Sadism
The tendency to derive pleasure, especially sexual gratification, from inflicting pain, suffering, or humiliation on others.
Cognitive-Behavioral
A psychotherapeutic approach that treats problems and boosts happiness by modifying dysfunctional emotions, behaviors, and thoughts.
Inflicting Pain
The act of causing physical or emotional suffering to others.
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