When a Marketing Department Has Access to Customer Data About

question 17

Multiple Choice

When a marketing department has access to customer data about current products and services,it enables the department to:

• A)understand the relationship between the marketing and sales departments
• B)create campaigns that tap into the preferences and desires of customers
• C)recommend product improvements to the product development department
• D)continue the current campaigns they are conducting
• E)justify the expenses they department incurs

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Definitions:

Business Laws

Set of rules and regulations that govern the formation, operation, and dissolution of businesses.

Contract Laws

Contract laws are the body of laws that govern the formation, execution, and enforcement of agreements between parties.

Business Ethics

The study and examination of moral and ethical principles in the business environment.

Law

A system of rules and guidelines which are enforced through social institutions to govern behavior.