During the Days Following Superstorm Sandy,telephone and Internet Service Was

question 58

Multiple Choice

During the days following Superstorm Sandy,telephone and Internet service was poor across a wide area because so many people were trying to get in touch with friends and relatives.Customers of these services soon realized that they should not expect the level of service they were accustomed to prior to the storm.These customers were quite forgiving during this time because they recognized that service performance was being affected by:

• A) Predicted service
• B) Uncontrollable situational factors
• C) Personal situational factors
• D) Derived service expectations
• E) Implicit service promises

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Definitions:

Target Audience

refers to a specific group of consumers identified as the intended recipients of a product, service, or marketing campaign.

Wasted Coverage

Marketing or advertising efforts that reach a large number of individuals who are not potential customers, leading to inefficient use of resources.

Nonpersonal Communication

Messages conveyed through mass media that are not directed at specific individuals but are intended to reach a wide audience.

Identified Sponsor

A person or organization that is publicly recognized as providing financial support or backing for an event, program, or project.